"Feel the Colors: Tactility and New Media," by Ben Buckley



“SPECTACLE,” “SCOPIC,” “GAZE,” “PERSPECTIVE”: THESE ARE ALL AMONG THE MOST KEY TERMS IN MEDIA STUDIES, AND ALL OF THEM RELY ON UPON SIGHT, OR AT LEAST METAPHORS OF SEEING. THESE TERMS ALL GAIN THEIR CRITICAL POWER AS MUCH FROM THE COMMON-SENSE UNDERSTANDING THAT SIGHT IS THE PRIMARY HUMAN SENSE AS FROM THEIR CONCEPTUAL STRENGTH AND APPLICABILITY. COMPARED TO SIGHT, SOUND EARNS ONLY A DISTANT SECOND IN ITS IMPORTANCE BOTH TO THEORIES OF MEDIA (MUSIC AND AUDIALITY USUALLY TAKING A BACKSEAT, A CULTURAL/PRODUCTION ASPECT, OR A DISCIPLINE OF ITS OWN) AND TO CRITICISM, EVEN OF FILMS, WHERE IT IS ARGUABLY, IN THIS AGE OF DOLBY DIGITAL SURROUND SOUND, AT LEAST AS IMPORTANT AS THE SIZE, DIMENSIONS, AND DEPLOYMENT OF THE SCREEN IN NEW MEDIA OBJECTS. AND MORE: WHERE IS TOUCH IN ANY OF THIS? SMELL? TASTE?

I IDENTIFY THESE LAST THREE OF THE SENSES (MORE THAN HALF THE CONSTITUENTS OF THE TRADITIONALLY SCHEMATIZED SENSORIUM!) AS FORMING THE TACTILE SENSORY COMPLEX AND THE BLINDSPOT (THERE'S THE VISUAL INTRUDING AGAIN) OF MEDIA THEORY. ACCOMPANYING ANY DISCUSSION OF THE TACTILE ARE, RATHER THAN ANSWERS, A SERIES OF BURNING QUESTIONS. WHAT DISTINGUISHES THE TACTILE FROM THE OPTIC OR THE AUDITORY? PERHAPS IT IS BECAUSE THE TACTILE COMPLEX SENSES PHYSICAL PRESENCE RATHER THAN EMANATION IN A STRICT-BUT-NOT-QUANTUM PHYSICAL SENSE. OR PERHAPS THERE IS AN EVOLUTIONARY ANSWER: WALKING UPRIGHT WITH A BINOCULAR APPARATUS MOUNTED ON A PIVOTING NECK, THE HORIZON BECOMES THE MOST IMPORTANT EXTERNAL FEATURE IN THE APPERCEPTION OF OUR SURROUNDINGS. RETURNING TO THE NOTION OF PRESENCE, PERHAPS THE DIFFICULTY ARISES BECAUSE OBJECTS SOMEHOW RESIST MEDIATION WHEN THEY ARE CONFRONTED PHYSICALLY RATHER THAN AT A DISTANCE (YOU CAN'T STUB YOUR TOE ON SOMETHING THAT YOU SAW COMING) AND ARE THUS EXTERNAL TO THE WHOLE FIELD OF THE MEDIA. THINK OF SCRATCH-AND-SNIFF STICKERS FROM YOUR YOUTH: WOULD YOU HAVE KNOWN THAT A PARTICULAR SLIP OF PAPER SMELLED LIKE A BANANA IF THE STICKER HADN'T ALSO BORNE THE VISUAL REPRESENTATION OF A BANANA? TO GO ON LIKE THIS: HOW IS IT THAT IMAGES CAN HAVE PHYSICAL, BODILY EFFECTS, LIKE TURNING OUR STOMACHS OR MAKING US CRY? FURTHERMORE, AND MOST IMPORTANTLY FOR ME, WHAT DO WE DO WITH A MEDIUM THAT RELIES UPON THE TACTILE IN ORDER TO “WORK”?

I'M THINKING HERE SPECIFICALLY OF THE NEW MEDIA, AND THEREFORE OF COMPUTERS. WHILE THE VISUAL PREDOMINATES ON THE WORLD WIDE WEB AS THE INTERFACE (MANOVICH'S TERM), WHAT COULD THE VISUALS ACCOMPLISH IF MY HANDS WERE TAKEN OFF THE KEYBOARD OR THE MOUSE? AND EVEN BEFORE THE WEB, BEFORE VGA, BEFORE WINDOWS, IN THE DAYS OF THE COMMAND LINE, WHEN A COMPUTER WAS LITTLE MORE FOR MOST PEOPLE THAN A VERY CAPABLE TYPEWRITER, PERHAPS WITH A PHONE ATTACHED, WHAT WOULD THAT TYPEWRITER HAVE BEEN WITHOUT COMPUTERS (OF THE HUMAN SORT) POUNDING AWAY ON KEYS (OR KNOCKING THE CHADS OFF PUNCHCARDS, FOR THAT MATTER)? WHAT ROLE DOES THE ERGONOMICS OF A MEDIUM PLAY IN DEFINING THE EXPERIENCE OF A USER WITH THAT MEDIUM? THIS LAST SET OF QUESTIONS, AN INVESTIGATION OF THE NECESSARY REASSERTION OF THE TACTILE IN THE REALM OF COMPUTER MEDIA, IS THE TOPIC FOR MY FINAL PAPER. SOME CORE ISSUES THAT I INTEND TO ADDRESS ARE THE CONFIGURATION OF THE KEYBOARD AND MOUSE AND THE STUDY OF “ERGONOMICS”; THE “MAPPING” OF TACTILE INTERACTIONS ONTO VISUAL/AUDITORY/CONCEPTUAL MOVEMENTS, PARTICULARLY IN VIDEO GAMES WHERE THE POSSIBILITIES ARE SIMULTANEOUSLY SEVERELY CONSTRAINED (BY THE “RULES” OF THE GAME) AND WIDE OPEN, AND THE ROLE THIS VARIABLE MAPPING PLAYS IN DEFINING CYBERSPACE; AND THE POSSIBILITY THAT THE CONSTRUCTION OF THE CYBERSUBJECT IS NECESSARILY A RECONSTRUCTION OF THE BODY, THE CONSTRUCTION OF THE USING SUBJECT OPPOSED TO, OR AT LEAST VERY DIFFERENT FROM, THE DISEMBODIED VIEWING OR READING SUBJECT.

PUTATIVE BIBLIOGRAPHY:
HARAWAY, DONNA. THE CYBORG MANIFESTO.
KITTLER, FRIEDRICH. GRAMOPHONE, FILM, TYPEWRITER.
MANOVICH, LEV. THE LANGUAGE OF THE NEW MEDIA.
SHAVIRO, STEPHEN. THE CINEMATIC BODY.
QUAKE III. ID SOFTWARE.
UNREAL TOURNAMENT. EPIC MEGAGAMES.